SEO report of dbrentarnold.com
Grassroots Financial Marketing: A How-to Guide | by D. Brent Arnold
dbrentarnold.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : dbrentarnold.com/
Character length : 17
Title
Grassroots Financial Marketing: A How-to Guide | by D. Brent Arnold
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://dbrentarnold.com/robots.txt
https://dbrentarnold.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Grassroots Financial Marketing: A How-to Guide | by D. Brent Arnold
Character length : 67
Good! The title’s length is between 10 and 70 characters.
Character length : 67
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 51%
Good! The text / code ratio is between 25 and 70 percent.
Good! The text / code ratio is between 25 and 70 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 4 | 6 | 0 | 0 | 0 |
Heading structure in the source code
- <H3> Calculating Direct Mail ROI
- <H2> Save the List
- <H2> Check Your Records
- <H2> Evaluation
- <H2> What About Using a Landing Page to Track Conversion?
- <H3> New Media as an Entry Point to Traditional Publicity
- <H3> Summary
- <H3> Case Study
- <H3> References
- <H3> Original Press Release:
Word cloud
- campaign17
- kansas12
- release11
- data10
- whipple9
- press9
- wichita9
- media7
- average7
- candidate7
- district6
- support6
- roi6
- eagle6
- mailing6
- core6
- story5
- financial5
- website5
- eagle’s5
- mail5
- all5
- http5
- new5
- staff5
- rate4
- marketing4
- list4
- revenue4
- loan4
- direct4
- amount4
- converted4
- www4
- house4
- public4
- april4
- see3
- largest3
- check3
- groundswell3
- featured3
- response3
- accurate3
- better3
- column3
- apr3
- point3
- track3
- cost3
- make3
- page3
- working3
- newspaper3
- traditional3
- said3
- only3
- engagement3
- members3
- product3
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| campaign | |||
| kansas | |||
| release | |||
| data | |||
| whipple | |||
| press |
Two Word cloud
- from core3
- our campaign3
- press release3
- core data3
- financial marketing3
- response rate2
Three Word cloud
- from core data2
- kansas house of representatives2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
6.70
Flesch Reading Ease
66.20
Coleman Liau Index
11.00
Automated Readability Index (ARI)
5.50
Dale–Chall Readability
6.00
SMOG Index
10.60
Spache Readibility
5.00
Number of letters
7561
Number of words
1657
Number of sentences
153
Average words per sentences
11
Number of syllables
2539
Syllables in words
2491
Average syllables in words
1.53
Number of words in first three syllables
255
Percentage of word / syllables
15.39
Words not in Dale-Chall easy-word list
570
Words not in Spache easy-word list
380
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
2,084 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
13
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://dbrentarnold.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
- http://dbrentarnold.com/.. /jquery-migrate.min.js?ver=1.2.1
- http://dbrentarnold.com/.. /wpv-userregister.js?ver=4.3.15
- http://dbrentarnold.com/.. /wpv-voterajax.js?ver=4.3.15
- http://fonts.googleapis.com/css?family=Oxygen%3A400%2C700&ver=4.3.15
- http://dbrentarnold.com/.. /bootstrap.min.css?ver=4.3.15
- http://dbrentarnold.com/wp-content/themes/finch/style.css?ver=4.3.15
- http://dbrentarnold.com/.. /wpv-voting.css?ver=4.3.15
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://dbrentarnold.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
- http://dbrentarnold.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
- http://dbrentarnold.com/wp-content/plugins/wp-voting/scripts/wpv-userregister.js?ver=4.3.11
- http://dbrentarnold.com/wp-content/plugins/wp-voting/scripts/wpv-voterajax.js?ver=4.3.11
- http://dbrentarnold.com/wp-content/themes/finch/assets/js/finch.js?ver=1.0
File size of all javascript files combined
3.72KB
Javascript minifying
You can save 995B (36% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://dbrentarnold.com/wp-content/themes/finch/assets/css/bootstrap.min.css?ver=4.3.11
- http://dbrentarnold.com/wp-content/themes/finch/style.css?ver=4.3.11
- http://dbrentarnold.com/wp-content/plugins/wp-voting/styles/wpv-voting.css?ver=4.3.11
File size of all css files combined
44.01KB
CSS minifying
You can save 1.5KB (17% compression) on the analysed URL by minifying the CSS files.
- By minifying http://dbrentarnold.com/wp-content/themes/finch/style.css?ver=4.3.15 you can save 1.1KB (15% compression rate)
- By minifying http://dbrentarnold.com/.. /wpv-voting.css?ver=4.3.15 you can save 446B (25% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
18.44KB
Gzip compression
Error! By using Gzip you can save 25.9KB (81% compression) on your site.
- By compressing http://dbrentarnold.com/.. /bootstrap.min.css?ver=4.3.15 you can save 25.9KB (81% compression rate)
- By compressing http://dbrentarnold.com you can save 11.1KB (61% compression rate)
- By compressing http://dbrentarnold.com/wp-content/themes/finch/style.css?ver=4.3.15 you can save 5.5KB (70% compression rate)
- By compressing http://dbrentarnold.com/.. /wpv-voterajax.js?ver=4.3.15 you can save 1.7KB (75% compression rate)
- By compressing http://dbrentarnold.com/.. /wpv-voting.css?ver=4.3.15 you can save 1.2KB (65% compression rate)
- By compressing http://dbrentarnold.com/.. /finch.js?ver=1.0 you can save 221B (43% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
4
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://dbrentarnold.com/wp-content/uploads/Scribd_logo.png | Expiry time is not specified |
| http://dbrentarnold.com/wp-content/uploads/logo_whippleforkansas.png | Expiry time is not specified |
| http://dbrentarnold.com/wp-content/uploads/newmedia.jpg | Expiry time is not specified |
Speed test – Images
File size of all images combined
35.93KB
Image optimisation
You can save 10.5KB (37% compression) by optimising the images below:
- By lossless compressing the http://dbrentarnold.com/wp-content/uploads/logo_whippleforkansas.png you can save 7.4KB (33%) data.
- By lossless compressing the http://dbrentarnold.com/wp-content/uploads/Scribd_logo.png you can save 3KB (50%) data.
Links
We found a total of 9 different links.
Internal links: 3
External links: 6
Internal links: 3
External links: 6
External links:
Internal links:
| Link text (anchor) | Link strength |
|---|---|
| Grassroots Financial Marketing: A How-to Guide | |
| Calculating Direct Mail ROI | |
| New Media as an Entry Point to Traditional Publicity |
Website security
IP
23.235.208.68
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H3 : Calculating Direct Mail ROI, ( 174px from top )
- H2 : Save the List, ( 911px from top )
- H2 : Check Your Records, ( 1124.578125px from top )
Typos
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